Introduction
Increase Sales
The ultimate aim of direct marketing is to create the desire to buy in the end consumer. It is essential that impulse buy desire is captured and the consumer allowed ease of purchase. By increasing your reach to your entire customer base and providing hyperlink click-through from product descriptions to the "add to cart" section of your website, a significant increase in actual sales can be anticipated.
Provide Reader Statistics
Knowing your customers is key to offering new products and developing your future marketing messages. RHM Digital's reader statistics function is second to none and will provide you with the number of page views, number of page flips, specific page zooms, time spent on each page, product click-through's and we can even provide geographical statistics telling you where in the world your E-edition is being read!
Reduce Costs and Your Carbon Footprint
For many of our customer's digital editions are a key way to reduce paper, print and postage costs. We have seen that at least 40% of individuals choose to receive a digital edition over a traditional paper copy where the option is given. If this were to be replicated with your current hard copy recipients, you could significantly reduce costs associated with this type of marketing. This not only creates an immediate financial saving but also makes a significant reduction in carbon emissions as part of your organisations contribution to protecting the environment.